This was my first exposure to a large-scale design project. We collaborated with Mercedes-Benz on the development of the acclaimed Mercedes-Benz User Experience Platform (MBUX), where my role as UI/Motion Designer involved crafting the overall layout, graphics, interaction design, real-time animations, and micro-interactions. The project spanned nearly 24 months and began with relocation to Germany to work directly with Mercedes-Benz's UX team. MBUX won the Wards 2020 Best UX Design Award for CLA MBUX.
MBUX is integrated across the entire compact car lineup of Mercedes-Benz, making its series debut in the new A-Class in spring 2018. Its standout feature is the all-encompassing touch operation system, combining a touchscreen, a touch pad on the center console, and Touch-Control Buttons on the steering wheel. Apart from offering an intuitive user experience, it significantly reduces driver distraction.
MBUX is highly customizable, tailoring itself to individual user preferences. This customization fosters an emotional link between the vehicle, the driver, and the passengers - transforming the in-car experience into something personal and distinctive.
MBUX completely transformed the in-vehicle user experience, generating significant media attention. Its exceptional design, seamless interactions, and unique user experience led to several prestigious awards - including the Edmunds Tech Driven Award (UX) for MBUX and the Wards 2020 Best UX Design Award for CLA MBUX.
I consider myself extremely fortunate to have contributed to the development of MBUX as my first major design project. The experience gained throughout the entire project cycle was truly remarkable. Spanning nearly 24 months, the project involved an initial phase during which I relocated to Germany to collaborate closely with Mercedes-Benz's UX team - laying the foundation for everything that followed in my career.
