Role: Client:
UI,UX Designer General Motors
UI,UX Designer General Motors
The project is divided into two distinct parts, each involving the development of User Experience (UX) for different brands. While these brands share certain similarities, their primary distinction lies in their target audiences and unique requirements. To cater to these diverse needs, the UX design seamlessly blends 2D and 3D elements, creating a visually rich and engaging interface.
Moodboard
In this project, even the moodboards were tailored to the specific needs of the two distinct user groups targeted by the two different UX models. One model caters to the urban, high-tech, and sophisticated individuals living a city lifestyle. It embodies modernity and elegance, aligning with the preferences of this demographic. The other model, on the other hand, emphasizes ruggedness, off-road capabilities, and practicality, catering to individuals who prioritize durability and adventure
User Flow & Styleguide Samples
Due to Non Disclosure Agreement, I am not able to show all details related to the UX structure of the project. Feel free to reach out if you have any specific questions or if there's a different aspect of the project you'd like to discuss within the confines of the agreement
Below you can find just a glimpse of the user flow diagrams and style guide.
Motion
With a total of 8 customizable themes, the role of motion design proved to be pivotal in delivering a unique and engaging user experience. These themes, each tailored to specific preferences and aesthetics, required a dynamic and visually captivating interface. Motion design played a central role by infusing life into the user interface elements. Through seamless transitions, interactive animations, and visually appealing effects, motion design enhanced the overall usability and engagement
Final Layout
The final layout successfully showcased the two distinctive models that were released, each tailored to specific target groups and their unique preferences. Despite these differences, the layout maintained a delicate balance, ensuring continuity and preserving common elements. This approach was instrumental in unifying the brand identity, allowing users to recognize and associate both models under the same umbrella
Reviews
Being some of the best-selling pickup trucks in North America, the models garnered significant media attention. The spotlight, however, extended beyond the vehicles themselves; it also illuminated our new UX system. The innovative user experience design became a focal point, capturing the interest of both enthusiasts and industry experts
Conclusion
The project duration was 18 months from concept development to final implementation and start of Production. Throughout this period, I maintained close collaboration with various stakeholders, including internal software teams, systems, requirements, validation, and General Motors' Design studio. This collaborative effort was pivotal in bringing forth an outstanding product. To facilitate this, I relocated to Detroit, Michigan
The project duration was 18 months from concept development to final implementation and start of Production. Throughout this period, I maintained close collaboration with various stakeholders, including internal software teams, systems, requirements, validation, and General Motors' Design studio. This collaborative effort was pivotal in bringing forth an outstanding product. To facilitate this, I relocated to Detroit, Michigan