The goal of this project was to create the in-vehicle User Experience for the new generation of GMC and Chevy Trucks. I was responsible for creating the user flow, navigation, functionality, graphics, motion behaviour (animations, micro interactions), and real-time implementation using Unity/Kanzi Studio. The project ran for 18 months from concept to production and included relocation to Detroit, Michigan.
The project is divided into two distinct parts, each involving the development of UX for different brands. While these brands share certain similarities, their primary distinction lies in their target audiences and unique requirements. To cater to these diverse needs, the UX design seamlessly blends 2D and 3D elements - creating a cohesive experience across both platforms.
One model caters to the urban, high-tech, and sophisticated individuals living a city lifestyle. The other model emphasizes ruggedness, off-road capabilities, and practicality. Even the moodboards were tailored to the specific needs of these two distinct user groups.
Due to Non Disclosure Agreement, I am not able to show all details related to the UX structure of the project. Feel free to reach out if you have any specific questions or if there's a different aspect of the project you'd like to discuss within the confines of the agreement
Below you can find just a glimpse of the user flow diagrams and style guide.
With a total of 8 customizable themes, the role of motion design proved to be pivotal in delivering a unique and engaging user experience. Motion design played a central role by infusing life into the user interface elements through seamless transitions, interactive animations, and visually appealing effects - ensuring each theme felt cohesive and intentional.
The final layout successfully showcased the two distinctive models that were released, each tailored to specific target groups. The layout maintained a delicate balance, ensuring continuity and preserving common elements. Being some of the best-selling pickup trucks in North America, the models garnered significant media attention - and the new UX system was a key focus of that coverage.
Being some of the best-selling pickup trucks in North America, the models garnered significant media attention. The spotlight, however, extended beyond the vehicles themselves; it also illuminated our new UX system. The innovative user experience design became a focal point, capturing the interest of both enthusiasts and industry experts
The project duration was 18 months from concept development to final implementation and start of production. Throughout this period, close collaboration was maintained with various stakeholders, including internal software teams, systems, requirements, validation, and General Motors' Design studio in Detroit.
