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Hristiyan Stratev

Hi, I'm Hris - I design Digital Products & Experiences. 13 years of shaping emerging tech, from Mercedes Benz to AI‑native homes.

Clients: General Motors, Mercedes-Benz, Maserati, Cannes Lions, Visteon, Nvidia, Qualcomm, Ford

work.

Genesis
Genesis AI AI-native home platform with a conversational steward, across TV, tablet and mobile.
Password protected
CognitoAI
CognitoAI On-device LLM vehicle assistant with responsive 3D avatars, shown at CES 2025.
Hummer EV
Hummer EV In-vehicle UI & UX design for the first ever electric super-truck.
Frontier
Frontier Multi-device app store platform, from developer console to storefront.
Password protected
Battery Management System
Battery Management System EV Battery monitoring and diagnostics UX.
Password protected
Maserati
Maserati Intelligent Assistant Infotainment UX shipped across three Maserati models.
Password protected
GMC Chevy Trucks
GMC / Chevy Trucks UI/UX UI/UX for GMC and Chevrolet truck infotainment.
Mercedes-Benz
Mercedes-Benz User Experience Award-winning MBUX in-car user experience.

about.

Hristiyan Stratev

From Mercedes-Benz's award-winning MBUX, to an AI‑native home that thinks, learns and speaks. My work has been featured at CES, GITEX and Shanghai Auto

I'm a Product designer based in Sofia, Bulgaria, with a degree from the University of Sheffield and over a decade shaping UI/UX, motion design, and real-time 3D experiences.

My career has taken me across Germany and the U.S., leading design teams and projects on advanced automotive HMI, connected-vehicle interfaces, and AI-driven user experiences.

expertise.
UI / UX Design
AI Experience Design
Interaction & Motion
Design Leadership
HMI Design

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LinkedIn h.stratev@gmail.com
Designed and Developed by Hristiyan Stratev, with AI in the loop All rights reserved. HS © 2026